Opyrus Blog for Authors and Writers

So you've got a popular blog; great! Building a platform is one of the most important pieces of the book marketing puzzle, but the act of transforming blog content into a book requires careful thought and planning in order to best leverage your...

Writing can be a lonely occupation. After all, most professionals are surrounded by co-workers throughout their working day, co-workers who can advise them on how to solve most any problem. However, as a writer or self-published author you are...

There's never enough time to write.

You've got a full-time job, or you write for clients, or you have to take care of your family. The self-publishing industry has opened up an entire new world to writers, giving them an incentive to increase their...

"What do you do when a book has been on the market for awhile? Make it shine with a book marketing campaign to turn a backlist title into a new classic."

There is just so much room on a bookshelf and most of it goes to new publications – that’s a...

As a follow-up to our last Blog here is another on the topic of Content Marketing to get your brain and body further on the path.

In four words....it's all about relevance.

To summarize:

1. Know your audience. What are they interested in?, where...

by Sherrie Wilkolaski

If you haven't already started, now is the time to get the ball rolling with planning your marketing goals for the holiday season. The holidays are paramount for authors and a fantastic time for increasing book sales, so it...

Congratulations to our newly published authors!

by Sherrie Wilkolaski

We've talked before about creative ideas for fiction authors to use to expand their blog -- but how do you make the time? We're going to explore time saving tactics that will help you build up your content to create an...