Readers are creatures of habit. They'll pick up a Stephen King or John Grisham book and buy it, just because they've read and liked earlier books by the same author. They're a known entity; King with his horror and Grisham with lawyer thrillers. In...
Like with any other retail business, the key to making massive sales with eBooks, print or audio books is with repeat customers. When self-publishing building your fan base and finding those loyal readers who buy everything you write as soon as you...
You've used all the usual book marketing methods: Facebook pages, GoodReads account, Twitter, and even Pinterest. Your book is selling, but you could do a lot better. It's time to kick your marketing into another gear. People are bored with the...
A Perfectly Acceptable Book Signing
Your first book signing is an exciting time to connect with your audience authenticity while author marketing. While the majority of book sales today take place online, book signings have an important place in...
How do you get more eyes on your books, increase your mailing list, and cause your readers to talk about you? One of the best ways to do it is to run a raffle or giveaway, and Rafflecopter makes this a very simple process. You won't have to worry...
As a writer, your tribe is your core group of fans that buy every book you publish, spreading the word to friends and family and growing your reader base without you having to lift a finger. It's been said that if a writer has a tribe of 1,000 fans...
While Twitter can be looked down upon by some writers as shameless self-promotion, a rising tide of self publishing authors are turning to the tweet to market their books, engage with readers, and put a human face on the scribe behind the book.
Writing and self publishing a book is a huge deal, but don't stop there! Boost your cred with shorter clips to generate interest for your work, establish an online presence for your readers, and connect with powerful opportunities. These are some...
In today’s virtual world, self published authors can take their promotion on the road without ever leaving home. Book tours are a keystone of a book marketing strategy. Going from city to city, authors shake hands and sign copies of their latest...
The Opyrus team operates with the belief that there is a better way to enable writers around the world to get their word out. Our understanding of author’s needs and how to help them on their journey serves as a guiding light as we continue to innovate and provide a balance of technology and human touch in our platform.
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