One tool many Independent authors often ignore but shouldn't is their author mailing list. With the vagaries of promotion on social media, email is the one tool that still hits a home run for readers, even if they claim they never read or use their...
Ask any author about marketing their books, and you'll probably hear about newsletters, Facebook ads and reviewer sites. What many authors miss is the valuable promotional power that can come from a smartly-created personal network. It's far from...
Whether you're independent or traditionally published, marketing your book is a job that's squarely on your shoulders. Facebook posts and newsletter ads can be effective for promotions, but the costs add up quickly. What if you could get Amazon to...
For those who derive their living and/or passion from writing it is nothing new to have discovered that you or others are simply shy. Fortunately for the introverted and self published author, the same global internet that serves as a portal for...
In the business world it's known as double-dipping: getting two or more streams of income from one source of work. Authors, especially those who write nonfiction books, have similar opportunities after their books have been published. Yes, the best...
Whether you're traditionally published or an indie writer, you're going to have to do the bulk of the marketing to sell your book. Most writers do the majority of their marketing on social media sites, but the almost-universal popularity of smart...
It's said that the more senses we engage during an experience, the better hold it will have on our memory. Up until now, eBooks have only involved our sense of sight, but a new service called Booktrack has changed all that.
Booktrack allows writers...
Whether you're an independent self published author or you go the traditional route, a big part of your writing job is going to be marketing your book after it's published. Word of mouth is crucial for any book's success, and one of the best ways...
‘Tis the season ... That’s right, it might still be warm outside, but the holiday shopping season is approaching fast. Savvy self-published authors know this is the time to craft your strategy and begin to put your book in the spotlight. Retailers...
The Opyrus team operates with the belief that there is a better way to enable writers around the world to get their word out. Our understanding of author’s needs and how to help them on their journey serves as a guiding light as we continue to innovate and provide a balance of technology and human touch in our platform.
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