Opyrus Blog for Authors and Writers

Goodreads has gotten a reputation for being tough on writers who want to share their work there. The Goodreads culture doesn't accept outright spamming or hack work, but writers who make an honest effort often find it to be the best word-of-mouth...

When it comes to making multiple sales, it seems like fiction writers have all the luck. They can write a series of books, creating a fan base that buys each volume as soon as it comes out. Non-fiction, on the other hand, often doesn't lend itself...

Fifty Shades of Gray. Harry Potter and the Philosopher's Stone. Wool. These are all examples of the best way to guarantee multiple sales of your books: writing a series and creating a sales funnel. JK Rowling may have had Harry & Co. all planned...

You've broken into the world of self-publishing - now comes the book marketing and author marketing. Below a few tips that can help organize and launch your successful online book tour now.

Whether you've recently self-published or are considering self-publishing, continued author marketing is what grows you as your brand. The following tips can help you find your writing niche to take your income to a more profitable level.

When going the self-publishing route for your book, you will need to assume the responsibility for marketing your book. You will need to develop a cohesive and effective author marketing program that will create anticipation and a built-in audience...

So you've got a popular blog; great! Building a platform is one of the most important pieces of the book marketing puzzle, but the act of transforming blog content into a book requires careful thought and planning in order to best leverage your...

"What do you do when a book has been on the market for awhile? Make it shine with a book marketing campaign to turn a backlist title into a new classic."

There is just so much room on a bookshelf and most of it goes to new publications – that’s a...

As a follow-up to our last Blog here is another on the topic of Content Marketing to get your brain and body further on the path.

In four words....it's all about relevance.

To summarize:

1. Know your audience. What are they interested in?, where...