Opyrus Blog for Authors and Writers

Published On Sep 27, 2014

4 Ways to Brave the Goodreads Jungle: Make it Your Marketing Ally

Goodreads has gotten a reputation for being tough on writers who want to share their work there. The Goodreads culture doesn't accept outright spamming or hack work, but writers who make an honest effort often find it to be the best word-of-mouth...

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Published On Sep 27, 2014

4 Techniques to Grow Your Tribe When You Write Non-Fiction

When it comes to making multiple sales, it seems like fiction writers have all the luck. They can write a series of books, creating a fan base that buys each volume as soon as it comes out. Non-fiction, on the other hand, often doesn't lend itself...

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Published On Sep 27, 2014

Create a Book Series Funnel: With Built in Increasing Sales

Fifty Shades of Gray. Harry Potter and the Philosopher's Stone. Wool. These are all examples of the best way to guarantee multiple sales of your books: writing a series and creating a sales funnel. JK Rowling may have had Harry & Co. all planned...

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Published On Sep 27, 2014

3 Tips For Organizing & Launching Your Online Book Marketing Tour

You've broken into the world of self-publishing - now comes the book marketing and author marketing. Below a few tips that can help organize and launch your successful online book tour now.

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Published On Sep 27, 2014

Tips for Finding Your Writing Niche and Getting Paid for It

Whether you've recently self-published or are considering self-publishing, continued author marketing is what grows you as your brand. The following tips can help you find your writing niche to take your income to a more profitable level.

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Published On Sep 27, 2014

How to Attract a Built-In Audience for Your Book Before it's Published

When going the self-publishing route for your book, you will need to assume the responsibility for marketing your book. You will need to develop a cohesive and effective author marketing program that will create anticipation and a built-in audience...

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Published On Sep 27, 2014

From Blog to Book: Giving Your Readers What They Want

So you've got a popular blog; great! Building a platform is one of the most important pieces of the book marketing puzzle, but the act of transforming blog content into a book requires careful thought and planning in order to best leverage your...

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Published On Oct 27, 2014

Backlist Book Marketing -- Making the Older Books Shine

"What do you do when a book has been on the market for awhile? Make it shine with a book marketing campaign to turn a backlist title into a new classic."

There is just so much room on a bookshelf and most of it goes to new publications – that’s a...

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Published On Oct 27, 2014

How to Create Great Marketing Content

As a follow-up to our last Blog here is another on the topic of Content Marketing to get your brain and body further on the path.

In four words....it's all about relevance.

To summarize:

1. Know your audience. What are they interested in?, where...

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