There's a popular view of writers that says they scribble down inspired prose whenever the muse hits them, working frantically whenever inspiration arrives. This might be the way to capture new topics and ideas at the beginning of the writing...
Almost every single reader looks for it, but many writers don't even bother to include it. It's the back matter, and it can be one of your most powerful marketing tools. Those random-looking pages that come after the end of the book can help to...
Branding is the art of becoming the go-to person in your particular specialty or niche. Fiction writers have a steep hill to climb to hit these heights, but a non-fiction writer can use multiple outlets and become a well-known expert in very little...
Readers are creatures of habit. They'll pick up a Stephen King or John Grisham book and buy it, just because they've read and liked earlier books by the same author. They're a known entity; King with his horror and Grisham with lawyer thrillers. In...
First there was hardcover, then there was paperback, and now there are eBooks. Books are always evolving for the needs and desires of the readers. Along the way, somewhere on the side, the concept of audiobooks continued to grow. First on cassette...
Like with any other retail business, the key to making massive sales with eBooks, print or audio books is with repeat customers. When self-publishing building your fan base and finding those loyal readers who buy everything you write as soon as you...
You've used all the usual book marketing methods: Facebook pages, GoodReads account, Twitter, and even Pinterest. Your book is selling, but you could do a lot better. It's time to kick your marketing into another gear. People are bored with the...
Whether you're just starting to plan your next non-fiction book or you've got a polished manuscript you're about to self-publish, writing and publishing shorter articles on the same topic can be a great way to generate interest and enthusiasm for...
Now this is a really fun and effective strategy to get to the next level!
Yes, writing is a solitary occupation, but talking things out with other writers almost always makes for better finished novels and works of non-fiction. You've done the ...
The Opyrus team operates with the belief that there is a better way to enable writers around the world to get their word out. Our understanding of author’s needs and how to help them on their journey serves as a guiding light as we continue to innovate and provide a balance of technology and human touch in our platform.
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