Instagram is a moving billboard for food bloggers. We all know how easily it is to get sucked in to a good Instagram story- especially one that features food or the latest food product...
Ask any author about marketing their books, and you'll probably hear about newsletters, Facebook ads and reviewer sites. What many authors miss is the valuable promotional power that can come from a smartly-created personal network. It's far from...
Most people make resolutions about the personal changes they want to make in the new year: lose weight, save money, spend more time with the kids. These are all great ideas, but they're aimed at improving your personal life. What about your life as...
Whether you're independent or traditionally published, marketing your book is a job that's squarely on your shoulders. Facebook posts and newsletter ads can be effective for promotions, but the costs add up quickly. What if you could get Amazon to...
Janet Evanovich's Stephanie Plum novels have sold in the millions, making her Jersey girl character a household name. Evanovich is a blue-collar author, advocating hard, daily work for author success. As someone with a down-to-earth attitude about...
When Tom Clancy wrote The Hunt for Red October, the publishing world hadn't even conceived of the technothriller genre. His success was quickly followed up by a string of bestselling books by Michael Crichton, Dan Brown, Douglas Preston & Lincoln...
What role do you picture your editor taking in your writing process? Your editor's goal is to help you craft the best book possible, but that can only happen if there's clear communication between the two of you and a clear agreement of process and...
In the very bestselling horror novels, authors take care to ensure that all the supernatural events in the story have some type of plausible explanation. You may have to stretch your notion of disbelief a bit, but everything makes sense in that one...
Social media can be a time-wasting rabbit hole if you don't go in with a plan. But for many bestselling authors, social media sites are the heart of their marketing strategy, giving them instant personal contact with all of their fans on a daily...
The Opyrus team operates with the belief that there is a better way to enable writers around the world to get their word out. Our understanding of author’s needs and how to help them on their journey serves as a guiding light as we continue to innovate and provide a balance of technology and human touch in our platform.
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