Opyrus Blog for Authors and Writers

Arthur Gutch

Recent Posts

Published On Apr 26, 2018

4 Top Book Marketing & Sales Performance Signals

Marketing your book, which every author has to do, is a matter of constantly changing things to improve sales. The only way you can know what to change is to research and discover data that shows what's working and what isn't. One of the most...

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Published On Apr 16, 2018

Discoverability: How Readers Find Your Books

The first step in getting book sales on Amazon is to make it easier for readers to find them. This concept has birthed an entirely new name: discoverability. Amazon has given authors tools and techniques that make this more simple, for those who...

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Published On Apr 10, 2018

Why Keywords are Critically Important to Increase Book Sales

When asked about the key details that help to sell more books, book marketing experts will always mention the book cover and the description. While they're crucial in converting a curious book seeker into a buyer, they don't touch on how readers...

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Published On Apr 3, 2018

Try Camp NaNoWriMo: The Spring Version of the Classic Author Challenge

Camp NaNoWriMo is a modified, more casual version of November's worldwide writing challenge. Unlike the original version, writers doing Camp Nano don't necessarily have an intensely stressful month. The rules are slightly changed and authors can...

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Published On Mar 30, 2018

Sarah Maizes 5 Tips for Writing Kids Books

When Sarah Maizes started out in the business, she was a literary agent for a number of award-winning children's book authors. Her clientele included such stars as Dav Pilkey (Captain Underpants, DogMan), prolific middle-grade author Paul Zindel,...

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Published On Mar 22, 2018

Bookstat: The Ideal Book Marketing Tool to Pinpoint a Profitable Niche

Any indie author who writes to market knows about DataGuy, the anonymous number cruncher who, along with Hugh Howey, broke down the mystery at Amazon to show exactly which niche is selling each month. Their Author Earnings Report is a standard in...

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Published On Mar 14, 2018

6 No-nonsense Tips for Getting More Book Reviews

It's a fact that every author has to accept and deal with: more reviews equal more book sales. Most experts estimate that the average book will get one review for every hundred books sold, but this will vary greatly, depending on your genre. Some...

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Published On Mar 7, 2018

5 Healthy Habits for a Long-Term Author Career

For love or money? That's always the question when you're writing books, isn't it? If you want to turn writing into your career, you've got to take care of your health. Authors are a notoriously unhealthy bunch with a lot of bad habits, whether...

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Published On Feb 12, 2018

BookBOAST: The New Trend in Book Marketing

In the world of indie publishing, 2017 might go down as The Year of Collaboration. Multi-author box sets were big, as usual, but so were multi-author pen names, genre author teams, newsletter swaps, and genre giveaways featuring large numbers of...

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