So you've got a popular blog; great! Building a platform is one of the most important pieces of the book marketing puzzle, but the act of transforming blog content into a book requires careful thought and planning in order to best leverage your...

Shelling out cash to mingle with a room full of fellow hungry writers all searching for a platform may seem like a waste of time and resources when you could be writing at your desk or working on developing your self-publishing plan, but writing...

Writing can be a lonely occupation. After all, most professionals are surrounded by co-workers throughout their working day, co-workers who can advise them on how to solve most any problem. However, as a writer or self-published author you are...

There's never enough time to write.

You've got a full-time job, or you write for clients, or you have to take care of your family. The self-publishing industry has opened up an entire new world to writers, giving them an incentive to increase their...

"What do you do when a book has been on the market for awhile? Make it shine with a book marketing campaign to turn a backlist title into a new classic."

There is just so much room on a bookshelf and most of it goes to new publications – that’s a...

As a follow-up to our last Blog here is another on the topic of Content Marketing to get your brain and body further on the path.

In four words....it's all about relevance.

To summarize:

1. Know your audience. What are they interested in?, where...

There’s an old saying “you are what you read”. I believe it may be more appropriate to say you are what you write! If you’re like many newly minted authors, your book, when it’s finished, will energize you and most probably change your life and the...