Most book marketing today is digital, involving online ads, newsletters, social media, and websites. Whether you're traditionally published or going the indie route, you're going to have to take on almost all of the marketing tasks on your book...
The first piece of book marketing most writers do is to create a website or blog to keep in touch with their readers. It's logical, because the object of any marketing plan is to spread the word about your books to people who might become your fans....
We know how excited authors are to finally hit the publish button. Next comes the somewhat scary task of book marketing, getting it out there to the masses. For an audio-book author, this may seem an even more complex challenge because your book is...
Steller Stories, an iOS app that is now accessible on your desktop is a highly stylized application created by former Google and Microsoft experts to help users share stories about anything and everything you can imagine. It should come as no...
Sorry for the delay in the blog...50 inches of snow can do that. Onward. For most indie authors, the goal is to not only deliver a quality book but to also make money. While it's certainly possible for successful indie authors to make a lot of money...
Successful indie authors have traits that set them apart from others. With the ease of self publishing today, anyone can be an author, but that doesn't mean those people will see any kind of real success. To get to the next level and actually make...
The early bird gets the worm. It is an old proverb that you might think has no application in the world of book publishing. You would be wrong. Pre marketing your upcoming self published book is a little like offering an aperitif to delight the...
Finally getting the hang of leveraging social media for your book marketing? Well, now it is time to learn to predict the future – the future of social media that is. The days of Facebook and Twitter being the only games in town are over. Each year...
There's great joy in getting your first royalty check, but an equally large letdown when it comes to tax time. The government considers royalties income, and you've got to claim it on your tax form at the end of the year. Fortunately, writers are...
The Opyrus team operates with the belief that there is a better way to enable writers around the world to get their word out. Our understanding of author’s needs and how to help them on their journey serves as a guiding light as we continue to innovate and provide a balance of technology and human touch in our platform.
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