Author Name: Jay Thomas Willis
Book Title(s): Implications For Effective Psychotherapy With African-Americans; As Soon as the Weather Breaks; The Cotton is High; Born to be Destroyed; Paranoid but not Stupid; Why Black Americans Behave as They Do; Hard Luck; When the Village Idiot Get Started; Educated Misunderstanding; The Devil in Angelica.
Marketing Subject: Marketing Through Magazines
Magazines are like newspapers, there are a number of ways to market your book through using them. There’re only slight differences between marketing in newspapers and magazines. You can do book reviews, press releases, write articles, interviews, monthly columns, or place a paid-classified ad. Most people will use the classified ad to advertise in magazines. Doing interviews are similar to writing articles. Again, I will consider here the avenues I haven’t previously fully explored.
Magazines are different from newspapers in one regard, they direct your article or ad to a target audience. Magazines are designed to reach a particular segment of the population. If you write an article or advertise in particular magazines you can reach a target audience related to the subject of your book. There are magazines aimed at any particular audience you want to reach. The advantage in advertizing in magazines is you can target your audience more selectively, and write more specific ad copy, while appealing to the specific interest of the readers.
Paid ads or advertisements are even more expensive in magazines than newspapers. Most magazines look for advertizing; it is how they pay their bills. These magazines have a classified section for people to advertise in, which are usually less expensive. If you can afford their rates then it makes sense to use them as a source of advertisement for your book. If you don’t like their prices maybe you can contact them and negotiate on the price. Magazines are like newspapers and circulation is generally down. In some magazines you will find less expensive rates than in others.
Also, magazines are always on the lookout for monthly columnist. This is your opportunity to have an ongoing column about a subject related to your book. You will be able to share your expertise with their readership. At the end of your column you should always put your bio, a short blurb about your book, as well as a link to your Web site. You must write to the editor and introduce yourself, see if they can use your services.
Contribute an article to the magazine. If you can’t become a regular columnist, the magazine might be looking for a one-time article. If you get to write an article you will normally get a byline and a short bio. While sharing your knowledge with readers, it will introduce your expertise, and put your name in reader’s minds. Again, you must approach the editor with a query letter.
Magazines and newspapers offer similar ways to market and promote your book; there are few dissimilarities. Magazines are just one possible media source for utilizing to promote and market your book. Writing an article in a magazine can be the most inexpensive way to get publicity for your book. In writing a monthly column you may be able to make some money and promote your book at the same time. Again, you can advertise in regional and national magazines. It is felt that advertising regionally can have more of an advantage, since many books have a local slant. Magazines are better for reaching a target audience, but ads are generally most expensive in magazine than in newspapers.
